About Us · Our Story
Carpeteria was built by a family that believed in hard work, honest service, and the idea that where you come from doesn't limit where you can go.
Our Belief
For three generations, Carpeteria Floor & Home has been built around a simple belief — that when something is done right, you feel it every day. In the materials beneath you. In the way a room comes together. In the confidence of a choice that was guided well. In the care taken long after the first decision is made.
What holds up to the life inside it. What feels right now — and years from now.
Where It Began
Carpeteria was founded by a father and two sons who came from Jerusalem, settled in Los Angeles, and learned the flooring business before building their own in San Diego.
But this was never just a store with flooring samples. From the beginning, Carpeteria was built around the elements most people overlook: what a material is actually made of, how it will wear, how it will change a room, who is installing it, and whether the person buying it really understands what they're choosing.
They built Carpeteria around a simple idea: when something is done right, you feel it every day. That idea became the foundation of Carpeteria Floor & Home — and decades later, it still is.
The family arrives from Jerusalem and settles in Los Angeles, learning the flooring trade and laying the groundwork for something of their own.
The three co-founders move to San Diego and open Carpeteria with a simple but different belief that still defines the company: flooring isn't the finishing touch — it's the first decision that changes everything. Customers needed clearer direction, better materials, and work done with care that lasts beyond installation.
Carpeteria grows by doing the work well. Better guidance. Better installs. Better follow-through — the kind of reputation that moves from one home to the next. Carpeteria becomes a leading name in San Diego homes.
Through the Great Recession, a new generation steps in — starting with the small things others overlook, and refusing to give up.
Third-generation leadership takes the helm — not to preserve Carpeteria in place, but to move it forward. Same foundation. Sharper taste. A clearer vision for flooring as part of the whole home, not just a product category.
Third Generation Leadership
When the third generation stepped in, the work wasn't to keep Carpeteria frozen in place. It was to ask harder questions. Why does flooring feel so overwhelming? Why do so many showrooms look the same? Why are customers expected to know what they don't know? Why is one of the biggest decisions in a home treated like a product sale?
Carpeteria Floor & Home is the answer we're building. Less noise. Better curation. Smarter guidance. Installers who know the details matter. A process built around how people actually live.
Because the right floor isn't just the one that looks good in the showroom. It's the one you're still happy with after real life moves in.
The foundation was inherited. The point of view has to be earned. That's how we honor what my grandfather started — not by keeping Carpeteria frozen in time, but by making it sharper for what home means today.
— Alex Markarian, CEO & Owner, Third Generation