V1
Direction 01
Editorial Salon.
Asymmetric quote spreads, big variable serif moments, italic emphasis on key phrases. The most "literary" of the three — feels like a design publication.
V2
Direction 02
Modern Gallery.
Full-bleed hero photo, all-sans typography in light weights, gallery-grid categories with editorial captions. The most restrained — closest to The Shade Store.
V3
Direction 03
Warm Magazine.
Magazine masthead nav, big DM Serif headlines, italic accents in Cormorant, drop caps, "Story 01–06" narrative scrolling. The warmest, most editorial — like Mannington's residential page.